Sellers can explain their products and brands more clearly on Amazon by using enhanced brand content. This can increase conversions, and lower the number unhappy customers who have unmet expectations.
EBC can be purchased by brand registered sellers on Amazon, unlike A+ content which is paid for. Amazon may take up to 7 business days to review and approve your EBC.
Create an EBC Page
Amazon's new tool, Enhanced Brand Content (EBC), allows registered brand sellers to create attractive product descriptions pages for their listings. It is free and can be used to increase product conversions.
EBC allows you to add modules such as images, text, sidebars, and more to your product description section. These modules can be customized to your specifications and are available in many templates.
You can also use this opportunity to showcase your brand and voice. It's your chance to convey what makes your product unique, and leave your customers with everything they need to make a decision right then and there.
Make sure your content is optimized for the platform and well-written. It should be easy-to-read and easily digestible. It should also include relevant images of high quality.
Creating an EBC template
Amazon Enhanced brand content (EBC) can be added to product pages to draw more customers and convert them. You can integrate images, graphics, and comparison tables into your brand content to create engaging pages that increase conversion rates and improve your ACoS.
Once you've created a brand logo, product description, and header image, you can choose from 5 EBC module templates to customize your content. Each template has multiple modules including images, text blocks, specifications, and comparison charts.
An effective EBC will keep customers coming back for more. It should be clear, concise, and engaging. Avoid unnecessary text that is too difficult to read or that is too overwhelming for your audience.
How to make an EBC picture
Amazon offers registered sellers the free service of enhanced brand content, formerly known as Amazon A+ Content. This allows brands to convert their product description into a visually appealing and text-rich description.
EBC can be a powerful marketing strategy that will significantly increase your Amazon sales. However, you should ensure that the images are of high quality and optimized to Amazon.
When creating your EBC, you should also consider combining detailed product imagery with lifestyle photography to communicate your brand's style and unique look. For example, Hydro Flask has a great combination of still-life photos and lifestyle photography to tell its story and showcase their products' versatility.
It is important that your images are uploaded according to Amazon's guidelines. Otherwise, your submission may be rejected.
Creating an EBC video
The Enhanced Brand Content (EBC) module on Amazon is a powerful marketing tool for third party sellers. It can increase conversion rates because it provides additional information about the product. This helps answer common questions, and makes shoppers feel more confident about making a purchase.
EBC can be divided into modules that include text, images or image with text overlays. It is one the most customizable marketing tools available for private label customers.
Make an EBC video by selecting your SKU from Seller Central's Enhanced Brand Content section and clicking Upload. Within hours, the video will be available on your detail pages.
Your EBC can increase your sales by including videos. This will help convince buyers about how the product looks and performs. The videos are concise and easy to understand. This is a great way for viewers who do not want to spend time looking through the entire EBC.
FAQ
Are you a believer that coupons should be used at grocery stores?
Coupons can save you money, so it is worth using them. It is important to realize that not every discount will be available. Try to match sales prices with coupon codes.
Coupons can be combined to increase savings. For example, if you have two $2/1 coupons, you could combine them into one $4/3 coupon.
Do you think it is okay to ask for discounts while shopping?
Try to negotiate a better deal when purchasing items. You don't have to be rude to ask about discount codes. This will make it easier for them to offer you a discount code. This could save you time and money.
Can I buy clothes online and return them?
Absolutely! It's actually easier than ever to order clothing online. All major retailers offer returns free of charge. Simply print off a label and drop it in the mail.
You will only be eligible for a refund once the item is received. So, if you change your mind about the product, you'll need to send it back.
Is it worth signing up for rewards and insider programs wherever you shop?
Rewards are great, but they're not always worth the effort. When you do sign up to an online program, ensure there is value. It is important to understand the cost of your online program.
Do not sign up just for the bonus. Sometimes, these bonuses are not worth the effort of applying.
Ask yourself why you are interested in joining rewards programs before you sign up. Many people join because friends are doing it. You won't enjoy the company's products or services if that is the case.
Statistics
- Last Black Friday, I bought a stove from Lowes at 40% off, receiving 24 months of interest-free financing (from Lowe's). (meetfabric.com)
- According to the Federal Trade Commission (FTC), online shopping was the fourth most common fraud category for consumers as of February 2022.5 (thebalance.com)
- All items on AliExpress have an estimated delivery time on the product page, and it's usually anywhere from 20 to 60 days. (makeuseof.com)
- A report from the U.S. Census Bureau found that in the first quarter of 2022, an estimated $250 billion was spent on retail e-commerce sales.1 (thebalance.com)
External Links
How To
What are safe online shopping skills?
Anyone who wishes to shop online securely should be able to do so safely. It's important to know how you can shop at different sites without being scammed.
You can read the rest of this article to learn how to purchase items online. This article will give you all the tricks and tips necessary to ensure that you don’t fall for a scam.
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Do your research. Before you decide to shop online, it's essential to do your homework first. You can read reviews about the company and look for feedback from customers. Refer to friends for suggestions.
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You can shop around. Compare prices across multiple sellers if you aren't sure if a particular shop is reliable. Also, consider using price comparison apps like Google Shopping and Amazon Price Checker. These tools let you see which retailers have the lowest prices.
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Be aware of red flags. Be aware of red flags that may indicate a scammer trying to trick your. For example, many fake sites contain misspelled words and grammatical errors. These sites often sell fake products or incomplete products.
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Beware of popups. Pop-up windows are used by some websites to collect credit card numbers and passwords. You can close any pop-ups by pressing the Escape key or switching to another browser window.
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Ask yourself questions. Ask yourself these questions whenever you visit a website. Do they offer the services I require? Can I trust the people behind the site?
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Don't share your personal information. You must initiate the transaction before you can give financial information over the telephone or via email.
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Avoid clicking on links in emails. It is easy to click on an email link and land on a phishing website that appears exactly like the real thing. This type of fraud can only be avoided by opening emails from trusted sources, such as banks.
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Use strong passwords. A strong password should include letters, numbers, and symbols. Keep your password confidential and don't share it with anyone else.
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Be cautious when downloading files. Always download files from their source, not from email attachments. Never open attachments received from unknown senders. Do not open attachments from unknown senders asking you to install any software.
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Report suspicious activity. If you suspect your identity has been stolen, contact your local police department immediately. You can also file a complaint with the Federal Trade Commission.
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Protect your device. Anti-malware protection should be installed on your computer. This protection could stop hackers accessing your private data.
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Be aware of scammers targeting seniors. Seniors are at greatest risk of falling for scammers as they have less experience in identifying fraudulent websites and messages.